ID Technology Group are developing methods which will increase the potential of CCTV cameras. No longer will cameras be installed just for the purpose of security surveillance, ID Technology Group are working on ways to anaylse customer behaviour to increase sales.
CCTV cameras are being used to colate data about the behaviour of customers, determening such things as how many customers are in store per hour, customer hotspots in the store or how long a customer views a stand for. All of which could help retailers to improve the layout of a store, making better use of space and product positioning to increase customer interest.
Use of intelligent CCTV software can allow for customer recognition; when approaching a certain area the CCTV system can turn on a display that will atract the attention of a customer and provide further information about a product.
Find out more about: www.id-group.co.uk
